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Post by account_disabled on Feb 22, 2024 4:02:54 GMT -5
However the success of an inbound strategy depends to a large extent on thoroughly understanding the Buyer Journey. Buyer Journey what is it In general terms the Buyer Journey or buyers journey refers to the journey that a person takes from when they become interested in a product or service to the point where they make the decision to buy or hire it. It is an active investigation that allows the person to know consider evaluate and decide to buy a product or service. allows you to understand how the client thinks and how to address their needs. As such the buyer journey is divided into three phases Discovery At this stage the buyer realizes that they have a problem or need. To illustrate imagine the owner Indian Phone Number List of a dog who one morning when petting it discovers red dots on the dogs skin. There is a complication that needs to be resolved as soon as possible as it may be an illness. Therefore he will begin to look for information related to the topic ask his friends consult specialized forums etc. He wants to know what his pets skin problem is about. Consideration Once the problem or need has been identified that buyer begins the task of figuring out how to solve it informing themselves about the different options to do so and considering the pros and cons of each of them. Going back to the example of the dog owner she now knows that her dog has dermatitis and fungus on the skin it is Anot a food allergy because the symptoms of this are different. Of course from then on he will focus his research on how to eliminate the problem.
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